Managing over 100 direct mail campaigns ranging from 25,000 to 1 million households, including concept, copywriting, art, targeting, list acquisition, printing, mail services, and activation on air, online, and through multi-channel email and mobile campaigns to create compelling branding and calls to action resulting in increased listenership, ratings, and audience engagement.
Realized 28% savings on each project over outside vendors by managing projects in-house, saving tens of thousands of dollars annually.
Email open rates of 18 to 25% with click through rates of 1.8 to 2.5%
Paul Webber 