Managing diverse and large projects from concept to completion across several departments, clients and vendors. From sponsorship activations for Allstate, American Express Blue, Verizon Wireless, Ravinia Festival, Keller Graduate School of Management and more, to content placement and sponsor integration into radio programming for clients such as Land Rover, Chicago Harley-Davidson, J.U.L.I.E. and others.
Project experience with the creation of compilation CDs, branded calendars and other merchandising, new radio and HD2 radio stations, concert promotions, direct mail (niche and large scale), mobile and text campaigns, gamification, on-site activations, music tests, perceptual studies, surveys, and focus groups.
Management of teams of up to 12 persons and budgets as low as 100,000 and as high as 3.25 million dollars.
Allstate Sponsorship Activation Case Study