Allstate – The Drive Birthday Concert

For Allstate’s sponsorship of The Drive’s 13th Birthday Concert at the Rosemont Theatre with Peter Frampton and Cheap Trick, they were looking for branding, acquisition and loyalty marketing.

We built a comprehensive multi-channel sponsorship including:

· 84 sixty second radio commercials with client provided creative

· 300 promotional on-air announcements over 6 weeks providing a reach of 600,000 persons and a frequency of 20

· Social Media engagement on Facebook and TwitterAllstateTwitter
· Homepage and contest page placement on WDRV.COM netting 300,000 plus homepage pageviews and an additional 95,000 pageviews on the contest page



· A bonus drawing opportunity online for The Good Life VIP Experience which netted 12,500 opt-ins for Allstate for follow-up marketing purposes

· A Text to Win contest for The Good Life VIP Experience driving traffic to local Allstate Agent offices for the text code netting 584 unique entriesAllstateTextPoster

· Inclusion in 8 Drive Newsletter emails to the station database of 55,000 personsAllstateEmail

· Ten Ticket Drops throughout Chicago, drawing for 50 pairs of tickets per stop each with a crowd of 100 to 150 people

· A VIP Party for Allstate agents and clients before the concertAllstateVIP

· Banners and Photo area at concert branded with AllstateAllstateStepRepeat