For Allstate’s sponsorship of The Drive’s 13th Birthday Concert at the Rosemont Theatre with Peter Frampton and Cheap Trick, they were looking for branding, acquisition and loyalty marketing.
We built a comprehensive multi-channel sponsorship including:
· 84 sixty second radio commercials with client provided creative
· 300 promotional on-air announcements over 6 weeks providing a reach of 600,000 persons and a frequency of 20
· Social Media engagement on Facebook and Twitter
· Homepage and contest page placement on WDRV.COM netting 300,000 plus homepage pageviews and an additional 95,000 pageviews on the contest page
· A bonus drawing opportunity online for The Good Life VIP Experience which netted 12,500 opt-ins for Allstate for follow-up marketing purposes
· A Text to Win contest for The Good Life VIP Experience driving traffic to local Allstate Agent offices for the text code netting 584 unique entries
· Inclusion in 8 Drive Newsletter emails to the station database of 55,000 persons
· Ten Ticket Drops throughout Chicago, drawing for 50 pairs of tickets per stop each with a crowd of 100 to 150 people
· A VIP Party for Allstate agents and clients before the concert
· Banners and Photo area at concert branded with Allstate
Paul Webber 